Old holborn

Old Holborn is a brand of hand rolling tobacco that uses their packaging of pouches and filter tips as a means of marketing. They launch selective Filter Tip Editions and Pouches approximately every six months, where the artwork on the packaging circles around a concept regarding fun facts, tips or seasonal themes , always of course including their famous elephant and logo.

Seasonal Filter Tips (Proposal- Not Released)

Filter Tips // Summer 2018

The idea for this special edition was to create a packaging where typography took over most of the surface with a funny greek fact about summer. For each different fact, a small illustrative symbol would accompany the text that regarded the fact. The O.H elephant is placed steadily within the window frames created, with the text in a speech bubble above him, making it seem as though its the elephant “talking” to the consumer.

Christmas Edition 2019

This special edition focuses on Christmas Beliefs by setting a dilemma that you may have during the holidays. For example: Is Santa real or not? Untangle last years Christmas lights or buy new ones? Open the door for the jingles or carry on sleeping? On New Years, go out with your friends or stay on?

Using abstract forms, the aim here was to use typography to circle around or within the artwork itself.
In this case, the protagonist of the packaging isn’t the elephant himself but instead he signs of at the bottom of each pack, entwined with the Christmas logo for this edition.

Promotional Campaign

Introducing a new tagline for the brand, Leave your Mark was created to shift the brand from its regular course. Therefore, installations and interior/exterior design were created to suggest, perhaps, the new look and feel that the brand would adapt for a certain period of time.