Nescafé / Make Your Summer Count
A brand equity campaign that inspires millennials, in an urging way, to MAKE YOUR SUMMER COUNT.
In order to live your summer to the fullest, you have to answer every call, every opportunity, every challenge. So when we talk about the Greek summer, there are innumerable, endless and infinite ways to make it count. And if that's the case, any regular summer countdown probably looks outdated, restricted and overrated. Nescafé Frappé is here to suggest a new way of making your summer count, which oddly enough…will make you lose count!
How do you make your summer count?
By experiencing the countless things Greek summer has to offer, as highlighted in this TVC for Nescafé Frappé, fronted by non-other than George Lianos. Now all you got to do is get out there, let loose and, you guessed it, lose count.
Print Proposals
Summer is the season when we feel free, extroverted, more "open". However, most of the time, obligations, delays or distractions keep us from living it to the fullest. So this summer Nescafé Frappé will be the voice that will urge you to indulge, fulfil and live every moment of your countless adventures.
CREDITS
Creative Director - Tasos Lessis
Associate Creative Director - Fereniki Mitreli
Senior Art Director - Amanda Galal
Designer: Andili Rachouti
Agency: Ogilvy Athens