InSymmetry is an innovative peer-to-peer coaching program, driven by the powerful connections that are made effortlessly between compatible individuals.Bringing together like-minded executives with a similar professional lifestyle and cultural background.

InSymmetry creates a fertile environment for them, to embrace the feeling of belonging and connect, share their insights, learn from each others’ experiences, bond meaningfully and evolve, co-creating their future selves and reaching for overall life balance.

Creative Rationale

The main focus was to create a recognizable symbol for InSymmetry, using a method that narrates a timeless, modern, fresh and clear aesthetic. The elements used are placed within the typography itself, replacing the Y but also using the element of time through an hourglass but also movement and direction.

The design and development of this proposal strikes to be immersive, disruptive, modern, dynamic and identifiable. The look and feel, aims to resemble and inspire the infinite possibilities and movement that the brand can achieve by standing out. It has an inviting attitude which differs and that is exactly what our brand chases to speak for in this digital era that we live in.

E-Brochure

CREDITS

Senior Art Director - Amanda Galal

Copywriter - Zoe Boukouvala

Account Director - Antonis Kelaidis