Dewars: The great painting
Creative Rationale:
When we reflect back on our lives, the things we remember the most are all the glorious moments we have lived through, some smaller ones, some bigger ones.
These exact moments of battle and triumph are the ones that would definitely be on our life painting.
Outdoor Posters
The idea
The idea was to create a campaign that focused on the challenges that each individual faces on a daily basis and how one can overcome them. Embracing the natural course of the everyday “struggles” and small battles that each person stumbles upon would be narrated through a painting using significant examples that one could relate to. The TVC started off with a close up of the painting that came to life and the camera would travel through the painting unfolding different small stories within the main story and closing off to the end result which would have been achieved.
Ambient Media
We created small installations that would be implemented within the city to mark the campaigns’ essence aiming to inspire the audience to achieve their goals and living true.